Head of Sales and Public Relations

About the role

The Head of Sales and Public Relations leads the strategic integration of sales initiatives and brand communication for a premier golf club. This role is responsible for driving revenue through membership sales, corporate events, and tournament bookings while enhancing the club’s public image.

Key responsibilities

• Develop and execute a comprehensive sales plan to meet revenue targets for memberships, corporate golf days, tournaments and group bookings.
• Identify and pursue new business opportunities in local and international markets.
• Build and maintain strong relationships with corporate clients, tour operators, event planners and other key stakeholders.
• Conduct site inspections, deliver client presentations and ensure high levels of client satisfaction.
• Promote and sell golf tournaments, charity events and corporate outings, coordinating with operations for seamless execution.
• Collaborate with marketing to create promotional packages, manage digital presence and represent the club at trade shows and networking events.
• Monitor market trends, competitor activity and pricing strategies; prepare regular sales reports and forecasts.
• Assist in pricing strategy for green fees, membership packages and group rates, optimizing yield based on demand.

Required profile

• Bachelor’s degree in Business, Hospitality or a related field.
• 3–5+ years of sales experience, preferably in golf, hospitality or tourism.
• Strong network in corporate, events or tourism sectors.
• Excellent communication, negotiation and relationship‑building abilities.
• Knowledge of golf operations is a strong advantage.

Required skills

• Proficiency with CRM systems.
• Advanced Microsoft Office skills.