Area Sales Manager - Cambodia

About the role

The company is looking for an Area Sales Manager responsible for Cambodia, reporting to the Senior Sales Director – Export and Key Account (KA). The role covers sales operations, target setting, distribution development and trade promotion in the Cambodian market.

Key responsibilities

• Manage sales operations in the assigned channel and define sales targets for Cambodia, managing business action plans and achieving monthly, quarterly and annual objectives.
• Expand and maintain relationships with key accounts, supermarket chains and key import partners.
• Develop the distribution and coverage system: acquire new customers, open new sales channels and set up agents to extend market coverage.
• Implement and run promotional and trade support programs, and monitor their effectiveness.
• Analyze fast-moving and slow-moving products, collect market and competitor information, and ensure adequate shelf display and product exchanges/returns.
• Plan short-, medium- and long-term sales strategies, forecast stock levels and keep operations cost-efficient.
• Supervise and coordinate all business activities in Cambodia, comply with reporting requirements and regulations, and collaborate with other departments.
• Propose promotional programs, recommend changes to distribution contracts, and recruit, promote, suspend or reward staff and adjust salaries or positions.

Required profile

• Minimum 3 years of experience in a similar position within the FMCG, dairy or beverage industries.
• Bachelor's degree or equivalent in Business Administration, Commerce, Marketing, Economics, Business Law or a related field.

Required skills

• Goal setting and tracking, strategic planning and organization.
• Staff development and budget management.
• Strong presentation and negotiation skills, and ability to build and maintain customer relationships.