Regional Sales Manager

About the role

The Regional Sales Manager is responsible for delivering outstanding results against agreed sales objectives in terms of sales volume, profitability and market share across an assigned region. The role plans, develops, manages, monitors and evaluates sales activities through effective use of manpower and financial resources within the agreed objectives and budgets.

Key responsibilities

• Achieve the region's overall performance, including primary and secondary sales volume, and agree sales targets and budgets for operating costs, promotion and events
• Allocate budgets and targets to Area Sales Managers and plan and monitor localized and national brand promotions in designated channels and outlets
• Manage local trade associations and networks, and use market analysis to increase sales and gain a competitive edge
• Ensure effective regional coverage: supervise call plans, accompany Area Sales Managers at least once a month and Sales Representatives twice a month in the field
• Manage distributors using the Distributor Management / Development Framework, and act jointly with the Head of Distributor Development when principles are violated
• Plan, budget and use the allocated Regional Tactical Spend (RTS) in line with approved guidelines
• Recruit, coach and develop sales staff, recommend terminations for poor performance or ethics breaches, and build a pipeline for succession
• Lead EHS activities: ensure compliance with group and local policies, risk assessments, PPE, inspections and chemical management, and train contractors and suppliers on site

Required profile

• University degree, preferably in Business Administration
• 5-7 years of experience in sales and marketing management of an FMCG company
• Strong extroverted personality, customer empathy, creativity, leadership, analytical mind and entrepreneurship skills