Senior Digital Marketing

About the role

The Senior Digital Marketing role is responsible for planning, developing, executing, and optimizing digital marketing activities to strengthen brand awareness, increase student engagement, generate qualified leads, and support student enrollment at the institution. It is a hands‑on position covering strategy, social media, content creation, graphic design, photography, video production, and Meta advertising.

Key responsibilities

• Develop and execute digital marketing plans aligned with institutional goals, including campaigns for recruitment, enrollment, programs, events, and brand awareness.
• Manage and grow social media platforms (Facebook, Instagram, TikTok, YouTube), create monthly content calendars, and monitor engagement and performance.
• Produce creative content such as posts, reels, videos, student stories, and ensure brand consistency across digital channels.
• Design marketing assets (graphics, banners, advertisements) and maintain visual branding.
• Plan, shoot, edit, and publish photography and videography for classes, events, facilities, and promotional campaigns.
• Create, launch, and optimize Facebook/Meta advertising campaigns, managing audiences, budgets, creatives, and tracking lead generation metrics.
• Collaborate with Admissions and other departments to generate and convert prospective student leads, and provide regular analytics reports.

Required profile

• Bachelor’s degree in Digital Marketing, Marketing, Communications, Media, Business or a related field.
• Minimum 3–5 years of digital marketing experience, preferably in the education sector.
• Proven experience managing digital campaigns and social media platforms.
• Strong creative thinking and ability to develop new content ideas.

Required skills

• Facebook/Meta Ads and Meta Business Suite
• Social media management (Facebook, Instagram, TikTok, YouTube)
• Graphic design, photography, videography, video editing
• Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut (or similar tools)