Luxury Dealership General Manager

About the role

We are seeking an experienced Luxury Dealership General Manager to lead the day‑to‑day performance and long‑term development of a flagship premium automotive brand in Cambodia. The role oversees new‑vehicle sales, pre‑owned, aftersales, parts, marketing and showroom operations, ensuring commercial success while delivering the high‑end experience expected by discerning clients and OEM partners.

Key responsibilities

• Lead overall commercial, operational and financial performance of the luxury brand operation.
• Achieve targets for new‑vehicle sales, pre‑owned sales, aftersales revenue, parts, gross margin, profitability and customer satisfaction.
• Develop and execute annual business plans, budgets, sales strategies and marketing initiatives aligned with brand and group objectives.
• Ensure showroom, service and customer journey consistently meet luxury brand standards.
• Drive premium client experience across enquiry handling, sales consultation, delivery, ownership, service retention and complaint resolution.
• Coach, develop and mentor sales, aftersales, customer experience, marketing and administrative teams.
• Share international best practices while respecting local customs and ways of working.
• Maintain strong relationships with OEM principals, regional brand representatives and internal stakeholders.
• Monitor KPIs such as enquiry conversion, order bank, stock turn, margin performance, service absorption, customer retention and CSI/NPS.
• Oversee inventory planning, pricing, vehicle allocation and related operational processes.

Required profile

• Senior leader with proven experience in luxury automotive retail or premium‑brand management.
• Commercially sharp, hands‑on and customer‑focused with a track record of meeting sales and profitability targets.
• Strong cultural awareness and humility to build trust with local teams and clients in Cambodia.
• Willingness to learn and use basic Khmer language to strengthen relationships.
• Excellent communication, negotiation and relationship‑building skills with OEM partners.

Required skills