Senior Marketing Activation Officer - Retail Business

About the role

The Senior Marketing Activation Officer will lead the execution of activation programmes across Wing Retail convenience stores. Working closely with the Marketing Activation Supervisor, store operations and external partners, you will drive foot‑traffic, boost sales and enhance brand visibility through store openings, promotional campaigns and community events.

Key responsibilities

• Plan and execute in‑store and outdoor activation activities in line with approved marketing calendars.
• Coordinate promoters, brand ambassadors and event support teams, ensuring timely delivery of POSM, samples and other campaign assets.
• Conduct regular store visits to verify merchandising compliance, POSM visibility and customer engagement.
• Track activation expenses, monitor budgets and report on spend versus plan.
• Collect and analyse performance data – sales uplift, traffic generation and customer feedback – and produce post‑campaign reports.
• Liaise with vendors, agencies and community partners to support activation logistics and local partnership initiatives.
• Collaborate with Marketing, Merchandising, Procurement and Digital teams to ensure seamless campaign rollout.
• Identify execution issues, recommend improvements and support special marketing projects, including new store openings.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Management or a related field.
• Minimum 2 years of experience in marketing activation, retail or trade marketing, event marketing or similar roles.
• Proven ability to manage multiple activation projects simultaneously and work cross‑functionally.

Required skills