Head of Marketing (Home and Kitchen Appliances)

About the role

The Head of Marketing will steer the Group’s overall marketing strategy for the Home and Kitchen Appliances portfolio, aligning brand, trade, digital and activation initiatives with business objectives. This senior leadership role reports to the executive team and is responsible for driving sustainable growth, brand equity and marketing ROI across all business units.

Key responsibilities

• Define and implement the Group’s marketing strategy, annual plan, quarterly plan and marketing calendar.
• Translate business targets into clear marketing objectives, KPIs and initiatives.
• Lead the Brand, Trade Marketing, Digital & Data, and Content & Activation teams, setting performance expectations.
• Develop brand strategy, positioning and architecture for each business unit.
• Oversee trade marketing programs, promotional strategies, merchandising and channel activities.
• Direct digital and data‑driven marketing efforts, ensuring customer insights inform decisions.
• Guide content, media, campaign and activation planning, aligning with brand and customer needs.
• Manage the annual marketing budget, monitor spend and evaluate campaign ROI.
• Collaborate with Sales, Product Development, Technical Service, Supply Chain and Operations to ensure cross‑functional alignment.

Required profile

• Proven senior leadership experience in marketing, preferably within consumer goods or appliances.
• Strong track record of developing and executing multi‑channel marketing strategies that deliver measurable results.
• Excellent strategic thinking, analytical and decision‑making abilities.
• Demonstrated ability to lead large, cross‑functional teams and manage significant budgets.
• Effective communication and stakeholder management skills.

Required skills