Digital Marketing Officer

About the role

The Digital Marketing Officer at Apsara Media Services will plan, execute, and optimise digital marketing campaigns across social media, search and other online channels. This full‑time, on‑site role focuses on increasing brand awareness and audience engagement while supporting sales and production teams.

Key responsibilities

• Manage social media accounts, create and schedule content.
• Monitor campaign performance and prepare regular metric reports.
• Conduct market and audience research to identify growth opportunities.
• Collaborate with sales and production teams to align marketing activities with business goals.
• Support promotional events and maintain consistent brand messaging.

Required profile

• Strong market research and data‑driven campaign planning abilities.
• Proficiency in social media marketing and sales support.
• Excellent written and verbal communication for content creation and cross‑functional collaboration.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience.
• Prior experience in media, advertising or digital content industries is a plus.

Required skills

• Social Media Marketing
• Market Research
• Digital analytics tools (Meta, Google Analytics)
• Basic SEO knowledge
• Online advertising platforms