Social Media Expert

About the role

In this hourly, remote contractor role you will act as a Social Media Subject Matter Expert (SME) reviewing AI‑generated social content and strategy outputs, as well as creating expert social media content. You will evaluate reasoning quality, audience fit, and creative decision‑making while delivering precise written feedback. Your work directly improves AI models by ensuring their social content is on‑brand, engaging, accurate, and clearly explained.

Key responsibilities

• Develop AI training content: create detailed prompts and gold‑standard social outputs such as posts, threads, scripts, calendars, and strategy notes to guide AI learning.
• Optimize AI performance: evaluate and rank AI responses to enhance engagement, clarity, platform fit, and brand alignment.
• Ensure model integrity: test AI outputs for inaccuracies, unsafe or misleading claims, policy risks, and bias, validating reliability across use cases.

Required profile

• Bachelor’s degree (or higher) in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• 5+ years of professional experience managing social media for brands (in‑house or agency), including content creation and performance reporting.
• Strong understanding of platform mechanics and best practices across Instagram, TikTok, X (Twitter), LinkedIn, YouTube Shorts, and Facebook.
• Proven ability to craft platform‑native content: hooks, pacing, captions, CTAs, and concise storytelling tailored to audience intent.
• Experience with content operations: content calendars, creative briefs, approvals workflows, and collaboration with design/video teams.
• Comfort evaluating content for risk: misleading claims, policy violations, brand safety, and sensitive‑topic handling.
• Strong analytics instincts: interpreting performance signals (reach, watch time, CTR, saves/shares, CAC/ROAS basics) and turning data into iteration plans.
• Minimum C1 English proficiency with excellent written communication and editing skills.
• Reliable, self‑directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, or content review workflows is strongly preferred.