Lead Brand Management

About the role

The Lead, Brand Management will drive the growth and visibility of the brand. This role requires a keen eye for emerging trends, bold creative instincts, and the ability to craft campaigns that captivate audiences across platforms.

Key responsibilities

• Guide and inspire the brand team while collaborating with Marketing to develop impactful brand programs aligned with business goals.
• Lead the timely rollout of consumer‑focused initiatives, including new product launches, ensuring alignment with brand vision.
• Conduct in‑depth market research to uncover consumer behaviours, competitor positioning, and industry trends, turning insights into actionable strategies.
• Define and implement sustainable long‑term brand strategies that drive growth and strengthen market presence.
• Partner with creative, PR, and digital teams to deliver cohesive brand storytelling across all touchpoints.
• Monitor and analyze campaign performance, continuously refining strategies for maximum impact.
• Build and maintain relationships with agencies, influencers, and media partners to amplify brand reach.
• Plan and oversee multi‑channel campaigns across digital, print, and experiential platforms, ensuring seamless execution and brand consistency.