Marketing Executive – Food & Beverage

About the role

The Marketing Executive will support EFG’s portfolio of food‑and‑beverage brands across Cambodia, ensuring that marketing initiatives are executed effectively and within budget. This role works closely with franchisors, store managers, graphic designers and media partners to drive brand visibility and consumer engagement.

Key responsibilities

• Participate in and implement the yearly Marketing Communication Plan for the company’s food‑chain brands, adhering to budget constraints.
• Ensure promotional campaigns are correctly executed at the store level, including staff briefings, leaflet distribution, banner hanging and poster placement.
• Conduct surveys on competitors’ advertising and promotional activities, perform consumer research, and analyse campaign results.
• Coordinate with franchisors’ marketing departments to adapt programs for the Cambodian market.
• Collaborate with graphic designers and production houses to deliver high‑quality, cost‑effective marketing materials.
• Manage overall media relations to secure frequent, timely, and positive coverage, while monitoring media placements.
• Maintain records of competitor and company marketing communications and update marketing expense reports.
• Organise and participate in sponsoring activities, opening nights, press launches, trade shows, public meetings and leaflet distribution.
• Work closely with Store Managers to develop Local Store Marketing (LSM) programs for stores in need.

Required profile

• Ability to implement the yearly Marketing Communication Plan within budget.
• Capability to ensure store‑level execution of promotional activities.
• Experience conducting competitor surveys, consumer research and analysing campaign performance.
• Skill in coordinating with franchisors and adapting marketing programs for the local market.
• Collaboration skills for working with graphic designers, production houses and media partners.
• Strong organisational abilities for managing media relations and event sponsorships.
• Proficiency in maintaining accurate marketing communication records and expense tracking.
• Experience developing Local Store Marketing programs in partnership with store managers.

Required skills