Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to shape and amplify our brand’s presence across Instagram, TikTok, Facebook and other platforms. You will translate our vision, projects and culture into compelling visual and written content, ensuring a consistent and engaging brand voice.

Key responsibilities

• Develop a monthly content calendar aligned with brand direction and translate company initiatives into engaging posts.
• Create, write and publish content (images, videos, captions, hooks) across all social channels, collaborating closely with designers, videographers and editors.
• Strengthen brand positioning by showcasing portfolio pieces, behind‑the‑scenes footage and the creative process.
• Manage daily posting, scheduling and platform updates while monitoring comments and messages.
• Stay current with social media trends, formats and cultural moments, proposing fresh content ideas.
• Track engagement, reach, impressions and follower growth, delivering simple monthly performance insights.

Required profile

• 2‑3 years of experience in social media management or content creation.
• Strong aesthetic sense, storytelling ability and understanding of brand consistency.
• Deep knowledge of Instagram, TikTok and current content trends.
• Excellent short‑form copywriting skills for captions and hooks.
• Proven experience working with creative teams (design, video production).

Required skills

• Instagram
• TikTok
• Facebook
• Copywriting (short‑form)