Sales Manager – HORECA & General Trade

About the role

The Sales Manager HORECA & Sales Manager GT positions are full‑time, on‑site roles based in Cambodia. They are responsible for managing and expanding sales channels, setting targets, and leading teams to achieve performance goals.

Key responsibilities

• Develop and execute sales plans for HORECA and General Trade channels.
• Maintain key customer relationships, negotiate contracts and coordinate promotions with marketing and operations.
• Track market trends, analyse sales data and provide regular reports and forecasts to leadership.
• Coach and support sales team members, ensuring strong execution at retail and distribution points.

Required profile

• Proven experience in sales management within FMCG or food‑related industries, especially frozen meats.
• Experience in route‑to‑market planning, general trade operations and distributor/retailer relationship management.
• Bachelor’s degree in Business, Marketing or related field, or equivalent practical experience.
• Knowledge of the Cambodian retail and wholesale market; fluency in Khmer and working proficiency in English.

Required skills

• Sales forecasting and reporting using basic analytical tools such as spreadsheets.
• Use of CRM or sales systems for account management.
• Strong negotiation, communication and presentation abilities.