Sales Force Effectiveness Specialist

About the role

The Sales Force Effectiveness Specialist supports the execution of sales fundamentals across stores and ensures that sales teams operate efficiently. The role combines field coaching with data‑driven analysis to close performance gaps and drive profitability.

Key responsibilities

• Conduct field visits with supervisors (approximately 60% of time) to identify gaps, provide coaching, and ensure compliance with store standards and sales fundamentals.
• Analyze KPIs, coverage plans, and route profitability (about 30% of time); prepare reports, highlight improvement areas, and manage training materials and monthly insights for the Sales Force Effectiveness function.
• Collaborate with supervisors, the sales fundamentals team, and related departments (around 10% of time) to resolve issues, align on performance gaps, and act as a communication bridge between sales, SFE, and merchandising teams.

Required profile

• Minimum of 5 years of experience in sales, trade execution, or sales training roles.
• Strong understanding of sales fundamentals, trade execution, merchandising, and customer service.

Required skills

What we offer

• Opportunity to influence sales performance across multiple locations.
• Dynamic environment combining field work and analytical tasks.