Media Manager

About the role

The Media Manager will lead integrated media planning and execution for Heineken's portfolio in Cambodia. Reporting to the Media Lead, you will champion the Heineken Way of Brand Building and drive media effectiveness across online and offline channels.

Key responsibilities

• Develop and own holistic media strategies (ESOP) for multiple brands and target segments.
• Provide cross‑channel media leadership, incorporating the latest platform, audience, measurement and optimization insights.
• Drive digital and social marketing initiatives, integrating creators, influencers and social communities.
• Utilise global media tools and frameworks to streamline planning, approvals and reporting.
• Monitor, optimise and report on campaign performance against media and business KPIs.
• Partner with brand teams to allocate media investment efficiently.
• Manage agency relationships, governance and performance reviews.
• Oversee media investment budgets, forecasts and spend reporting.

Required profile

• 5‑7+ years of experience in marketing, media, communications or advertising.
• Proven track record in leading integrated media strategy and campaign planning.
• Strong analytical mindset with ability to translate insights into actionable improvements.
• Excellent stakeholder management and collaborative skills.

Required skills

• MediaTool
• Global Media Platform (GMP)
• IAS
• CreativeX