Marketing Manager – Beauty & Cosmetics

About the role

The Marketing Manager leads the overall marketing strategy, brand growth and commercial performance of assigned brands in the body care, home care, skincare and cosmetic industry. The role covers brand management, product marketing, digital marketing, content strategy, campaign execution and market expansion, working closely with Sales, Trade Marketing, Production, R&D and external agencies.

Key responsibilities

• Develop annual marketing plans, quarterly calendars and campaign roadmaps, manage the marketing budget and set departmental KPIs
• Manage assigned brands, keep brand positioning consistent and build long-term brand equity
• Lead digital marketing and social media, oversee Facebook, TikTok, Instagram, YouTube and Google campaigns, and supervise content creators, graphic designers and video editors
• Plan and run ATL, BTL and TTL campaigns, coordinate product launches and work with agencies, influencers and KOLs
• Lead new product launches, coordinate with R&D, conduct market research and define pricing and positioning
• Analyse market trends, competitors and consumer feedback, and partner with Sales, Trade Marketing, Supply Chain and Finance
• Lead and coach the marketing team, evaluate performance and prepare monthly reports

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field
• Minimum 5 years in marketing or brand management, including at least 2 years in a leadership role
• FMCG, cosmetics, personal care or home care experience preferred
• Working days Monday to Friday, 8:00am to 5:00pm

Required skills

• Microsoft Office
• Meta Business Suite, Google Analytics and Google Ads
• Canva and Adobe