Digital Marketing Manager

About the role

Wingshop is looking for a Digital Marketing Manager to lead and execute its digital marketing strategy across online platforms. The role drives brand awareness, customer acquisition, engagement and sales growth, strengthens the company's digital presence and supports omni-channel retail performance.

Key responsibilities

• Digital strategy and planning: develop and run digital strategies aligned with retail and commercial goals, plan calendars, campaigns and budgets, and find digital growth opportunities that drive foot traffic and online sales.
• Social media and content: oversee Facebook, TikTok, Instagram, Telegram and other platforms, work with content creators, designers and agencies on localized content, and keep the brand consistent.
• Performance marketing and analytics: manage paid campaigns (Facebook Ads, Google Ads, TikTok Ads), track and report results, and optimize them based on customer behavior and market trends.
• E-commerce and online sales support: collaborate with e-commerce and retail teams on promotions and product launches, improve the customer journey across website, app and social commerce, and support CRM, retention and loyalty programs.
• Market insight: monitor digital trends, competitors and consumer behavior in Cambodia's retail market to improve targeting and messaging.
• Team collaboration: coordinate with internal teams and external partners, and guide junior team members or vendors where applicable.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum 4-6 years of digital marketing experience, preferably in Retail, FMCG or E-commerce.
• Proven experience managing digital campaigns and social media in Cambodia or the region.
• Good knowledge of Cambodian consumer behavior and the retail environment.
• Strong English and Khmer communication skills.

Required skills

• Understanding of digital marketing tools, platforms and analytics.
• Hands-on experience with paid ads, social media management and performance tracking.
• Analytical, creative and results-driven mindset.