Marketing Executive

About the role

A full-time, on-site Marketing Executive role based in Phnom Penh, supporting the planning and execution of marketing campaigns for assigned brands. The role covers promotional activities, events and in-store communications, and works closely with sales, retail operations and brand partners. It is split between campaign management (80%) and reporting (20%).

Key responsibilities

• Plan and run new store opening programmes and brand experiences across touch points, working with agencies and communication teams.
• Coordinate with Brand, Operations, Supply Chain, Product and other functions on ongoing projects, competitors, budgets and media plans.
• Develop and run promotions and activations with the Brand team to boost sales and brand awareness.
• Manage the brand website, fan pages, customer complaints and social activities with the Digital and CRM team.
• Plan, run and optimise in-house digital marketing (paid and organic) on Facebook, Instagram, TikTok and Google, setting objectives, budgets and KPIs such as reach, traffic, conversion and ROAS.
• Run CRM activities: build and maintain the customer database, membership and loyalty programme, segment customers and run retention, re-activation and VIP campaigns via SMS, Messenger/Telegram and email.
• Create and manage content in the local language and English, including copy, seasonal photos and videos, and reviewing content for cultural appropriateness.
• Monitor and report on events, promotions and campaigns, monthly activity reports, A&P tracking, weekly/monthly/quarterly sales reports, and monthly competitor tracking.

Required profile

• Minimum 2 years' experience in a similar position; retail experience preferred.
• Experience in opening new stores and running activations.
• Fluent reading, writing and speaking of the local language, with a good understanding of Cambodian culture, consumer behaviour and social trends.
• Good command of English in writing and speaking.
• Proactive, result-oriented, well organised and detail-oriented.

Required skills

• Hands-on digital marketing: paid and organic campaigns on Facebook/Meta, TikTok and Google Ads, including budgeting, targeting and performance analysis.
• CRM: customer database management, membership and loyalty programmes, segmentation and retention campaigns.
• Content creation: copywriting and basic photo/video editing and design tools.
• Office computer skills and strong reporting and data analysis abilities.