Manager, Sales Enablement

About the role

The Manager, Sales Enablement will empower the sales organization by providing the tools, content, training, and processes needed to boost sales effectiveness and drive revenue growth. Working closely with Product Marketing, Product Management, and Sales teams, you will create scalable enablement programs that accelerate sales cycles and improve win rates.

Key responsibilities

• Develop and maintain sales playbooks, methodologies, and enablement frameworks.
• Create proposal templates, product datasheets, and sales collateral for customer engagements.
• Produce competitive battle cards, objection‑handling guides, and market intelligence.
• Build ROI calculators and value‑selling tools to strengthen customer business cases.
• Maintain a centralized repository of sales content, FAQs, and scripts.
• Partner with Product Marketing and Product teams to deliver sales‑ready materials for product launches.
• Identify sales capability gaps and design enablement initiatives with Sales Leadership.
• Monitor adoption and effectiveness of enablement tools and continuously improve content.
• Support onboarding and ongoing capability development for sales teams.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, Communications, or a related field.
• 4–6 years of experience in Sales Enablement, Sales Operations, Product Marketing, or Enterprise/B2B Sales, preferably in Telecommunications, ICT, or Technology.
• Proven track record developing sales playbooks, proposal templates, or enablement content.
• Strong understanding of enterprise sales processes, solution selling, and go‑to‑market strategies.
• Excellent communication, presentation, storytelling, and stakeholder‑management abilities.
• Analytical, problem‑solving, and project‑management capabilities.
• Professional certification in Sales Enablement or sales methodologies (e.g., Challenger, MEDDIC, Miller Heiman) is a plus.

Required skills

• Proficiency in Microsoft Office.
• Experience with CRM platforms.
• Familiarity with sales enablement tools.