Manager, Campaign Management

About the role

The Manager, Campaign Management is responsible for the end-to-end operational delivery and performance monitoring of Customer Value Management (CVM) campaigns. The role ensures campaigns are properly planned, accurately executed, launched on time and evaluated against agreed business objectives, while coordinating cross-functional stakeholders, tracking performance and providing insights that support customer value growth, revenue generation and customer retention.

Key responsibilities

• Translate approved CVM strategies and business objectives into campaign briefs, execution plans and timelines, covering objectives, target segments, offers, mechanics, channels, eligibility, budgets and KPIs
• Maintain the campaign calendar, documentation and execution tracking records, and coordinate priorities and approvals with the Head of CVM or equivalent
• Coordinate with BI, IT, Digital and Marketing on targeting, configuration, testing, approvals and launch readiness, and monitor progress against timelines
• Resolve and escalate delivery issues, ensure testing and quality checks are complete, and report on campaign performance against KPIs such as reach, response rate, conversion, offer uptake, retention and ROI
• Identify underperforming campaigns, recommend corrective actions, run post-campaign reviews and share results, risks and recommendations with leadership
• Keep accurate campaign records, dashboards and documentation, and support continuous improvement of campaign processes

Required profile

• Bachelor's degree in business administration, marketing, economics, data analytics, IT or a related field
• Minimum 3-5 years of experience in CVM or CRM, with campaign management, targeting, performance monitoring and data-driven optimisation, preferably in telecommunications
• Strong knowledge of CVM strategies, customer segmentation and customer retention
• Excellent stakeholder coordination, communication and project management skills

Required skills

• Proficiency in Microsoft Excel and PowerPoint
• Knowledge of SQL, Power BI or CRM platforms is an advantage