Head of Marketing & Growth

About the role

Our client, a leading international school, is looking for a strategic and results‑driven Head of Marketing & Growth. The role will lead student recruitment, brand development and market expansion, overseeing the marketing team and aligning closely with admissions.

Key responsibilities

• Develop and execute annual marketing and growth plans to meet enrolment targets and strengthen brand positioning.
• Collaborate with the Admissions Team to optimise the full enrolment journey and improve conversion rates.
• Build and maintain strategic partnerships with preschools, corporations, community organisations and other referral channels.
• Ensure brand consistency across all communications, campaigns and promotional materials.
• Partner with HR to create employer‑branding initiatives and promote the school as an employer of choice.
• Set up reporting systems to track lead generation, campaign performance and enrolment outcomes, using data to guide investment decisions.
• Lead, mentor and develop the marketing team, manage budgets and coordinate cross‑departmental projects.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Minimum 5 years of relevant experience, including at least 2 years in a leadership or management role.
• Strong understanding of brand positioning, customer journeys and premium service expectations.
• Proven ability to build and manage strategic partnerships and stakeholder relationships.
• Data‑driven mindset with experience interpreting performance metrics.
• Excellent written and verbal communication skills in English.
• Highly organised, detail‑oriented and able to perform well under pressure.
• Proactive, adaptable and collaborative team player.

Required skills