General Sales Manager

About the role

The General Sales Manager will lead the sales strategy for a company specializing in premium wooden products and interior decoration solutions. You will be responsible for driving revenue growth across showroom, project, dealer, and key‑account channels while ensuring high customer satisfaction.

Key responsibilities

• Develop and execute sales strategies to meet revenue and growth targets.
• Drive profitability and market share in residential, commercial, and corporate projects.
• Identify new business opportunities, market trends, and strategic partnerships.
• Set sales budgets, forecasts, KPIs, and growth plans.
• Lead, coach, and develop the nationwide sales team, monitoring performance.
• Build and maintain relationships with developers, architects, designers, contractors, consultants, hotels, and corporate clients.
• Lead major project negotiations and support the team in securing high‑value contracts.
• Improve customer retention, repeat business, showroom conversion, and average sales value.
• Manage pricing, profit margins, product availability, and delivery coordination.
• Monitor competitors, customer needs, and emerging trends in premium wood and interior products.
• Prepare and present regular sales reports, forecasts, and strategic recommendations to management.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, Management or related field (MBA preferred).
• 5–10 years of sales experience, preferably in premium wooden products, building materials, interior finishing, furniture or construction materials.
• Proven experience managing nationwide sales operations and strong B2B/project sales background.
• Demonstrated strategic leadership, team management, coaching, and performance‑driven decision making.

Required skills

What we offer

• Opportunity to shape the sales direction of a market‑leading premium wood brand.
• Leadership of a high‑performing, nationwide sales team.
• Competitive compensation package aligned with performance.