Digital Marketing Supervisor

About the role

The Digital Marketing Supervisor plans, develops, executes and optimizes the institution's digital marketing activities to strengthen brand awareness, increase student engagement, generate qualified leads and support student enrollment. It is a hands-on role covering digital marketing strategy, social media, content creation, graphic design, photography, video production and Meta advertising.

Key responsibilities

• Develop and run digital marketing plans and campaigns for student recruitment, enrollment, programs, events and brand awareness, setting objectives, audiences, budgets and timelines.
• Manage and grow the institution's Facebook, Instagram, TikTok, YouTube and other platforms, including monthly content calendars and performance monitoring.
• Create creative and educational content such as posts, reels, short videos, promotional videos, student stories and event content.
• Design social media posts, ads, banners and other creative assets while keeping visual branding consistent.
• Plan and shoot photos and videos for classes, events, students, teachers, facilities and campaigns, and edit them for marketing use.
• Plan, launch, manage and optimize Facebook/Meta ads, tracking leads, reach, engagement, cost per lead and conversions, and working with the Admissions team on lead quality.
• Analyze performance, prepare regular reports and recommend improvements.
• Coordinate with Admissions, Academic, Student Affairs and Management teams, lead creative direction, guide junior team members and work with external suppliers or agencies.

Required profile

• Bachelor's degree in Digital Marketing, Marketing, Communications, Media, Business or a related field.
• Minimum 3-5 years of relevant digital marketing experience; experience in the education sector is an advantage.
• Proven experience managing digital marketing campaigns and social media platforms.

Required skills

• Strong knowledge of Facebook/Meta Ads and Meta Business Suite.
• Social media management on Facebook, Instagram, TikTok and YouTube.
• Graphic design, photography, videography and video editing.
• Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut or similar tools.
• Understanding of digital advertising, audience targeting, campaign optimization and lead generation.
• Ability to use analytics and reporting tools to evaluate campaign performance.