Digital Marketing Specialist

About the role

The Digital Marketing Specialist plans, executes and optimises digital marketing campaigns to raise brand awareness, customer engagement and sales performance for Khmer Beverages. The role covers digital channels, content creation, social media, online advertising and campaign analytics.

Key responsibilities

• Run integrated digital campaigns across social media, search engines, websites, email marketing and online media platforms.
• Support new product launches, promotions and seasonal campaigns through digital channels.
• Monitor market trends, consumer behaviour and competitor digital activity.
• Manage and grow the social media presence on Facebook, Instagram, TikTok, YouTube, LinkedIn and other relevant platforms.
• Create and maintain a content calendar aligned with marketing objectives.
• Engage with online communities and answer customer questions promptly.
• Work with creative teams on visual and video content.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• 1-2 years of digital marketing experience, preferably in FMCG, beverages or consumer goods.

Required skills

• Analytical, communication and project management skills.
• Creative mindset with strong attention to detail.