Content Marketing Specialist (Content Creator)

About the role

The Specialist, Content Marketing leads daily creative content execution and digital campaign rollouts for PassApp. The role focuses on creative content planning, seasonal marketing moments, giveaways, online activations and content across all key digital platforms.

Key responsibilities

• Plan monthly content calendars for Facebook, TikTok and in-app channels, and support the team in developing content angles for promotions, seasonal moments, stories, brand messages and product features.
• Work with design and creative teams to produce visuals, videos and infographics, following PassApp's brand tone and guidelines.
• Manage digital mechanics, copywriting, creative requests and posting timelines, and coordinate with Brand and Campaign teams for consistent rollouts.
• Monitor comments, feedback and user conversations, support communication during promotions and new features, track competitor activity and spot content opportunities.
• Support KOL content planning, brief creators, review content before posting and help create short-form ideas for TikTok, Facebook Reels and other platforms.

Required profile

• Bachelor's degree in Marketing, Communications, Digital Media or a related field.
• 2-4 years of experience in social media, digital content or campaign execution.
• Experience working with KOLs or managing online activations is a plus.

Required skills

• Strong understanding of social platforms, content trends and youth digital culture.
• Skilled in writing short, catchy copy.
• Creative thinker able to execute fast-moving content.