Brand Manager

About the role

The Brand Manager will be responsible for defining and executing the brand strategy for Bodia. Reporting to the Marketing Director, the role leads a dedicated Online Marketing and Visual Creation team and works closely with Sales Operations, Visual Merchandising and CRM functions.

Key responsibilities

• Develop and own the brand’s creative concept, identity and overall communication direction (DA/COM).
• Plan, coordinate and supervise the production of digital and online content calendars.
• Plan, coordinate and supervise the production of offline, print and in‑store content calendars.
• Analyse consumer and market data to inform brand and commercial decisions.
• Design, launch, monitor and evaluate promotional campaigns across channels.
• Provide brand direction and content to the Sales Operations team for commercial execution.
• Collaborate with the Visual Merchandising and CRM managers to ensure consistent in‑store and customer‑relationship activities.

Required profile

• Proven experience in brand management or a similar marketing role.
• Ability to lead a cross‑functional team and manage multiple content streams.
• Strong analytical mindset to interpret market and consumer data.
• Comfort working in a matrix organization with functional partnerships.
• Excellent communication skills to convey brand direction across departments.

Required skills