Assistant Manager, Campaign Marketing (In-App)

About the role

The Assistant Manager, Campaign Marketing (In‑App) will design, launch and optimise multi‑channel campaigns that drive acquisition, re‑activation and revenue growth. You will work closely with product, growth, finance and external partners to ensure seamless execution and measurable impact.

Key responsibilities

• Develop and execute end‑to‑end in‑app campaign plans aligned with business objectives.
• Define mechanics, target audiences, offers, channels, timelines and KPIs, and coordinate activities across in‑app, push, social, digital, POSM and offline activations.
• Monitor performance metrics (conversion, acquisition, revenue, ROI/ROAS) and optimise campaigns through data‑driven actions.
• Manage campaign budgets, track spend, evaluate ROI and work with Finance on budgeting and reconciliation.
• Collaborate with Growth, Marketing, Product, Operations, Analytics, Finance, Technology, Creative and external partners such as banks and telcos.
• Maintain SOPs, approval workflows and ensure compliance while continuously improving processes.
• Lead and coach the campaign team, assign tasks, monitor workload and drive performance.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 4‑6+ years of experience in marketing, campaign management, growth, CRM or digital marketing.
• Proven track record of managing end‑to‑end marketing campaigns and budgets.
• Experience working with cross‑functional teams; experience in ride‑hailing, e‑commerce, fintech, delivery, telco or digital platforms is a plus.

Required skills

• Advanced Excel / Google Sheets and PowerPoint.
• Power BI or similar reporting tools.
• Familiarity with CRM and marketing automation platforms.
• Experience with campaign management platforms.
• Basic data analysis and strong quantitative understanding.