Senior Marketing Manager

About the role

The Senior Marketing Manager will partner with brand marketing teams and Operations Managers to design and execute both annual and long‑term marketing strategies that drive financial performance and brand awareness. This role oversees budget allocation, campaign execution, and cross‑functional collaboration across multiple brands.

Key responsibilities

• Develop and implement strategic marketing plans for each brand, aligning with financial goals and popularity targets.
• Manage marketing budgets, monitor expenses, and ensure all activities stay within agreed limits.
• Communicate goals and strategies clearly to marketing teams and operations managers, creating an annual activity calendar and evaluation templates.
• Oversee day‑to‑day promotional execution at store level, including staff briefings, leaflet distribution, banner hanging, and customer communication.
• Analyze menu items and pricing to devise competitive product and pricing strategies that maximize profitability and customer satisfaction.
• Lead competitor advertising surveys, consumer research, and post‑campaign performance analysis.
• Coordinate with franchisors’ marketing departments to adapt programs for the Cambodian market.
• Proofread graphic design artwork to ensure brand‑consistent messaging.
• Manage media relations and overall communication strategy, emphasizing digital media channels.
• Maintain records of marketing communications, expenses, and competitor activities.
• Drive CSR initiatives, organize events, sponsorships, and maintain strong industry relationships.
• Develop Local Store Marketing programs for under‑performing locations.

Required profile

• Proven experience in creating and executing strategic marketing plans for multiple brands.
• Strong budget management and financial tracking abilities.
• Excellent communication skills to align cross‑functional teams.
• Ability to lead and motivate marketing teams and collaborate with store managers.
• Analytical mindset for pricing, market research, and campaign performance evaluation.
• Experience coordinating with franchisors or external marketing partners.
• Familiarity with media relations and digital communication strategies.

Required skills