Digital Marketing Executive

About the role

Pointer is looking for a creative, hands-on Digital Marketing Executive to build its presence across social media. The role covers creating engaging content, shooting and editing short-form video for TikTok and Facebook Reels, and using AI tools to produce marketing material faster and smarter. It works closely with sales and project teams to turn listings, projects and the brand story into content that attracts attention and generates leads.

Key responsibilities

• Plan and produce content for Facebook, TikTok, Instagram, Telegram and other channels, writing captions, scripts and post copy in Khmer and English, and maintain a monthly content calendar aligned with launches, promotions and campaigns.
• Shoot videos of properties, projects, events, staff and clients, and edit short-form videos for TikTok and Reels, including cuts, captions, music, transitions and effects; record or arrange voiceovers where needed.
• Use AI tools to generate ideas, scripts, captions, images, subtitles and video enhancements, test and recommend new tools, and review AI-generated material for accuracy and brand fit.
• Publish and schedule content, respond to comments and messages professionally, support paid campaigns such as Facebook and TikTok Ads with creatives and basic setup, and track performance (reach, engagement, views, leads) with monthly reports.
• Coordinate with sales, project and HR teams on content and event materials, support company events, morning teas, quarterly meetings and employer branding content, and keep digital assets organised.

Required profile

• Bachelor's degree (or final-year student) in Marketing, Communications, Media, Design, Business or a related field, or equivalent practical experience.
• Good written and spoken English.
• A portfolio or sample work (videos, posts or social accounts managed).

Required skills

• Content creation: producing posts, graphics and copy for social media.
• Video: shooting and editing short videos for TikTok and Reels (CapCut, Premiere Rush, VN or similar).
• AI tools for marketing and content (ChatGPT, Claude, Canva AI, AI image or video tools).