Senior Content Specialist – Agency Experience

About the role

The Senior Content Specialist will lead multi‑channel content strategy for agency clients, creating high‑impact assets such as brand guidelines, whitepapers, video scripts and conversion‑focused copy. The role blends strategic planning, editorial execution and performance analysis to drive traffic, leads and conversions.

Key responsibilities

• Design and implement integrated content strategies aligned with brand communication goals.
• Produce flagship content pieces including brand guidelines, whitepapers, video scripts and conversion copy.
• Analyse content performance metrics and optimise campaigns based on data insights.
• Build, refine and manage agency content workflows, editorial calendars and quality‑assurance processes.
• Ensure timely and on‑budget delivery of all content projects.
• Collaborate with cross‑functional teams to distribute content across appropriate channels.

Required profile

• Proven track record of developing content strategies that generate measurable traffic, leads or conversions.
• Exceptional writing and editing abilities across diverse industries and formats.
• Experience working in an agency environment handling multiple client projects.
• Strong analytical mindset with ability to interpret metrics and adjust tactics.
• Ability to manage editorial calendars and streamline workflow processes.

Required skills

• SEO best practices
• Keyword research
• Content distribution techniques
• Editorial calendar management

What we offer

• Competitive compensation package
• Opportunities for professional growth in a dynamic agency setting
• Collaborative environment with diverse client portfolio