Marketing Specialist

About the role

Banyan Cambodia operates Samsonite Cambodia, a retail concept offering travel solutions under the Samsonite family of brands (American Tourister, Lipault, Kamiliant, High Sierra) across five locations in Phnom Penh and Sihanoukville. The Marketing Specialist works full time on site in Phnom Penh in a fast-paced, team-oriented environment.

Key responsibilities

• Develop annual and quarterly marketing roadmaps aligned with corporate targets and product velocity, and audit the Singapore corporate campaign calendar to build a custom 3-month action plan
• Own the framework, target parameters and promotional structures of major multi-channel campaigns
• Prepare, monitor and optimise quarterly and annual marketing budgets, with clear target outcomes and expected reach for each plan
• Track and report KPIs and present marketing summaries to senior management
• Maintain a full-year KOL budget using collected rate cards, and educate selected KOLs on product details
• Negotiate and maintain long-term partnerships with advertising agencies, printing companies and mall management networks
• Audit retail displays against corporate standards, such as the 3-5 Hexagon window display and the 3-2-2-3 centre shelf setup

Required profile

• Diploma or degree in Marketing, Business or a related field is beneficial
• Retail or consumer goods marketing experience is an advantage
• Ability to work full time on site in Phnom Penh

Required skills

• Communication, market research, sales and customer service, and marketing strategy
• Strong organisational skills and basic data analysis
• Proficiency with common office and marketing tools