Marketing Manager

About the role

The Marketing Manager will lead the development and execution of marketing strategies for BYD electric vehicles, technology, and after‑sales services, working closely with sales, dealerships and regional teams.

Key responsibilities

• Develop and implement annual and quarterly marketing plans and campaigns.
• Manage digital marketing activities including social media, SEO, SEM, email marketing and online advertising.
• Coordinate product launches, exhibitions, test‑drive events, press conferences and promotional activities.
• Conduct market research, analyse customer behaviour, market trends and competitors.
• Manage marketing budgets, measure campaign performance and provide improvement recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 3–5 years of marketing experience, preferably in automotive, electric‑vehicle, technology or consumer‑products industry.
• Strong analytical, strategic‑thinking and project‑management abilities.
• Excellent communication, presentation and negotiation skills.

Required skills

• SEO
• SEM
• Social media marketing
• Email marketing
• Online advertising
• Microsoft Office
• Digital marketing tools