Manager - Brand, Communications & Digital Marketing

About the role

Orchid Hospital, one of the leading private hospitals in Cambodia, is looking for a Manager - Brand, Communications and Digital Marketing to join its fast-growing team. The role manages and develops the company's brand image through corporate branding and communications, and manages all digital marketing activities.

Key responsibilities

• Develop and execute the brand strategy that resonates with the target market and positions the hospital as the healthcare of choice
• Ensure consistent brand identity, positioning, tone of voice and customer experience across all communication touchpoints
• Plan and execute brand marketing initiatives, including campaigns, events and sponsorships
• Develop and execute a go-to-market strategy for new products and services
• Manage external communications and PR by building good relationships with the media
• Manage digital and social media platforms, including website, Facebook, Instagram, Telegram, LinkedIn, YouTube and TikTok
• Manage digital marketing activities, including content planning and production (static and video)
• Develop and manage creative health content for communication and marketing materials
• Work with printers, marketing agencies and other suppliers to produce marketing materials of good quality
• Perform other tasks assigned as line manager

Required profile

• Bachelor's degree in Marketing, Communications, Public Relations, Business or a related field
• Minimum 3-5 years of experience in brand marketing and management, digital marketing, public relations and corporate communications
• Fluent in Khmer and English, speaking and writing
• Knowledge or experience of health products is a plus
• Excellent communication and people skills
• Results-oriented and innovative