Media Planning Manager

About the role

The Media Planning Manager develops and executes media strategies across television, sports, ATL/BTL campaigns and sponsorship platforms to maximise brand visibility and commercial value. The role covers media planning, direct negotiation with media owners and partners, campaign execution, budget management and performance evaluation. It suits someone with strong commercial acumen, hands-on execution capability and deep knowledge of Cambodia's media landscape, particularly Kun Khmer/boxing, football, television programmes and sports events.

Key responsibilities

• Develop integrated media strategies and annual, quarterly and campaign-level media plans covering television, Kun Khmer/boxing, football, ATL/BTL and other platforms.
• Negotiate directly with broadcasters, sports promoters and event organisers on rates, packages, airtime, placements and sponsorship terms.
• Manage campaigns end to end, coordinate with Brand, Creative, Digital, Trade Marketing and Sales, and verify execution through site visits and event attendance.
• Evaluate and negotiate sponsorship opportunities and product integration, and track deliverables such as airtime, reach and exposure.
• Monitor campaign performance, prepare post-campaign reports and give budget and performance updates to the Head of Marketing or senior management.
• Manage media budgets, vendor evaluation and procurement controls.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 5 years of experience in media planning, media buying or sponsorship management.
• Proven negotiation experience with TV stations, broadcasters and sports promoters.
• FMCG or beverage industry experience is an advantage.
• Willingness to attend meetings, sports events and off-site activities.

Required skills

• Strong media planning, commercial negotiation and campaign management skills.
• Proficiency in Microsoft Excel, Word and PowerPoint.
• Familiarity with digital and social media platforms is an advantage.