Digital Marketing Supervisor - Retail Business

About the role

The Digital Marketing Supervisor owns the integrated brand, digital marketing and social media agenda for assigned Wingshop businesses and campaigns. The role turns commercial priorities into clear plans, protects brand consistency, manages content and media execution, supervises internal and external resources and uses performance data to improve results. It covers brand management, digital campaigns, social media, content planning, paid media, community management, creator coordination and cross-channel reporting.

Key responsibilities

• Support the Head of Marketing in building annual and quarterly brand, digital and social media plans, and protect consistent use of brand identity, tone of voice and promotional claims
• Prepare campaign briefs, build campaign calendars and coordinate creative, video, activation, trade marketing, store marketing, agencies and media partners
• Own the monthly and weekly content calendar, set themes and formats, write or approve captions, scripts and creator briefs, and supervise community management standards
• Coordinate influencers, creators and partners, including briefing, deliverables and disclosure requirements
• Plan paid-media objectives and manage campaigns across Meta, TikTok, Google and other approved platforms, monitoring reach, engagement, CTR, conversion and ROAS
• Produce weekly and monthly performance reports and test audiences, messages, creatives and placements
• Use approved AI-assisted tools responsibly, and keep up with platform features, analytics tools and automation

Required profile

• Bachelor's degree in marketing, communications, business, media or a related field
• At least five years of experience in brand marketing, digital marketing or social media, including leading campaigns, projects or team members
• Demonstrated experience planning and delivering integrated campaigns across organic social, paid media and other touchpoints
• Strong written and verbal communication in Khmer and working English
• Preferred: retail, convenience, food and beverage, consumer products, e-commerce or multi-location experience; influencer and agency management; CRM, loyalty, search marketing or e-commerce knowledge; basic creative assessment and AI tool experience

Required skills

• Meta Business Suite and Ads Manager
• TikTok Ads, Google Ads and Google Analytics (strongly preferred)
• Content planning, social media management, digital advertising, community management and campaign reporting
• Ability to write and assess briefs, captions, scripts, presentations and reports