Digital and Media Specialist

About the role

The Digital & Media Specialist is the end‑to‑end strategist and operational owner for media planning, digital campaign execution, performance tracking, and channel optimisation. You will bridge traditional media planning with modern performance marketing, leveraging ad‑tech, AI tools and audience analytics to maximise client ROI and ensure flawless campaign delivery.

Key responsibilities

• Develop integrated media strategies that align with client KPIs, balancing traditional and digital touchpoints.
• Design budget allocation plans and flowcharts across Meta, Google/YouTube, TikTok, programmatic and emerging channels.
• Conduct competitive research, audience segmentation and use social‑listening tools (e.g., TikTok Creative Center, Google Trends) to uncover high‑converting opportunities.
• Set up, launch and manage performance campaigns on Meta Ads Manager, Google Ads/DV360, TikTok Ads Manager and programmatic DSPs.
• Implement automated bidding, dynamic creative optimisation and platform AI features (Advantage+, Performance Max) while maintaining manual safeguards.
• Negotiate rates and placements with media vendors, local publishers and digital platforms.
• Oversee server‑side tracking, pixel implementation, conversion APIs and GA4 event tagging.
• Monitor real‑time pacing, cost efficiency (CPM, CPC, CPA, ROAS) and troubleshoot discrepancies.
• Build automated dashboards in Looker Studio and produce clear weekly/monthly performance reports.
• Run systematic A/B tests on creatives, copy, audiences and landing pages to drive iterative improvements.

Required profile

• Proven experience in media planning and digital performance marketing.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent collaboration skills to work with client servicing teams, media buyers and creative teams.
• Detail‑oriented and capable of managing multiple campaigns simultaneously.

Required skills

• Meta Ads Manager
• Google Ads & DV360
• TikTok Ads Manager
• Programmatic DSP platforms
• Looker Studio (Google Data Studio)
• Google Analytics 4 and Conversion API
• Server‑side tracking and pixel implementation
• Dynamic Creative Optimisation (DCO)
• Automated bidding & AI tools (Advantage+, Performance Max)
• A/B testing and experiment design