Assistant Manager, Campaign Marketing (In-App)

About the role

This role leads the planning, execution and optimisation of in-app campaigns, coordinating across in-app, push notifications, social media, digital media, promotions, POSM and offline activations. It also covers budget management, stakeholder coordination, campaign governance and team leadership.

Key responsibilities

• Develop and run campaign plans aligned with business and marketing objectives, defining mechanics, audiences, offers, channels, timelines and KPIs, and manage them end-to-end from setup through launch, monitoring, optimisation and reporting.
• Monitor performance metrics such as conversion rate, customer acquisition, reactivation, transactions, revenue, cost, ROI/ROAS and cost per conversion; recommend data-driven improvements and prepare weekly, monthly and post-campaign reports.
• Manage campaign budgets across channels, track spending and variance, evaluate spend against performance and ROI, and coordinate with Finance on budget requests, reconciliation and reporting.
• Work with Growth, Marketing, Product, Operations, Analytics, Finance, Technology, Creative, Business Development and other teams, coordinate deliverables and timelines, and manage external partners such as banks, telcos, merchants and media partners.
• Lead or support strategic campaign and marketing projects.
• Set up campaign SOPs, guidelines, approval workflows and documentation, ensure compliance with internal policies, and improve processes and efficiency.
• Assign tasks, monitor workload, coach team members and review team performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 4-6+ years of experience in marketing, campaign management, growth, CRM, digital marketing or a related field.
• Proven experience managing end-to-end marketing campaigns, working with cross-functional teams and managing campaign budgets.
• Experience in Ride-Hailing, E-Commerce, FinTech, Delivery, Telco or Digital Platforms is an advantage.

Required skills

• Strong Excel / Google Sheets and PowerPoint skills.
• Power BI or other reporting tools, and familiarity with CRM and marketing automation platforms.
• Campaign management platforms and basic data analysis.
• Core competencies: campaign and project management, strategic thinking, data-driven decision making, budget management, stakeholder management, communication, negotiation, team leadership, attention to detail and continuous improvement.