Brand Manager – Tiger

About the role

The Brand Manager for the Tiger portfolio will lead the development and execution of brand strategies that drive growth, equity and sustainable consumption. Working closely with commercial, trade marketing, sales and external agencies, you will shape consumer experiences that meet business objectives.

Key responsibilities

• Develop and implement brand strategies using consumer insights, market trends and category data.
• Plan, coordinate and launch integrated marketing campaigns across ATL, BTL, digital, social and experiential channels.
• Manage innovation pipelines, product launches and portfolio enhancements to strengthen brand competitiveness.
• Collaborate with trade marketing and sales to design consumer promotions and activation programs that boost penetration and sales.
• Oversee brand budgets, ensuring efficient allocation, cost‑saving opportunities and achievement of spend targets.
• Continuously develop personal marketing competencies and promote inclusive, collaborative working practices.

Required profile

• 7+ years of brand or marketing experience with a proven track record in project management.
• Fluent written and spoken English.
• Strong communication skills, resilience and a self‑learning mindset.
• Passion for building brands and delivering measurable performance.

Required skills