Event & Activations Supervisor

About the role

The Event & Activations Supervisor will lead the planning, organization and execution of brand events and ground activations. This role ensures each activation runs smoothly, meets strategic objectives and delivers a high level of customer satisfaction.

Key responsibilities

• Oversee the full lifecycle of events, from concept to post‑activation analysis.
• Develop and maintain relationships with agencies, vendors, and suppliers to secure resources and negotiate contracts.
• Lead promotional activities, coordinate operations and supervise event staff, including coordinators and caterers.
• Monitor competitor activations, compile reports and provide strategic insights to management.
• Manage on‑site marketing activation, brief teams and ensure efficient execution of ground activities.
• Handle customer service inquiries before, during and after events to maintain satisfaction.
• Conduct post‑activation analysis, identify improvement opportunities and share market trends.
• Control event budgets, negotiate contracts and prevent overspending.
• Perform related duties as assigned by management.

Required profile

• Bachelor’s degree in PR, marketing, hospitality management or a related field (preferred).
• 3‑5 years of experience in an event agency, brewing industry or beverage distribution.
• Proven track record as an event lead with strong project management capabilities.
• Knowledge of beverage industry trends and consumer preferences.
• Ability to work under pressure, meet deadlines and manage multiple tasks.
• Excellent communication, interpersonal and leadership skills.

Required skills

• Project management
• Budget management
• Risk management
• Customer‑service handling