Digital Marketing Specialist

About the role

We are seeking a creative and independent Digital Marketing Specialist who is passionate about the education sector. The role will develop and execute a multichannel digital marketing strategy to boost brand awareness and drive student recruitment, working closely with cross‑functional teams.

Key responsibilities

• Manage daily operations of institutional social media accounts, maintain the digital content calendar and grow audience reach.
• Create marketing posters, social media graphics and short‑form videos (Reels, event highlights) using design tools.
• Plan, launch and optimise paid advertising campaigns on Facebook, Google and other platforms, monitoring budgets and ROI.
• Ensure a consistent brand voice across all digital channels and respond to audience interactions.
• Track, analyse and report on social media performance, website traffic and ad campaign results to inform future strategies.
• Lead digital marketing projects from concept to delivery, collaborating with content creators and stakeholders.
• Perform additional tasks as assigned by the Line Manager.

Required profile

• 2–3+ years of experience managing social media and paid ad campaigns, preferably in education or services.
• Bachelor’s degree in Digital Marketing, Business Administration, Communications or related field.
• Strong analytical mindset and ability to work independently in a dynamic team.

Required skills

• Facebook Ads Manager
• Google Ads (budgeting, targeting, A/B testing)
• Google Analytics or similar analytics tools
• Canva, Adobe Photoshop, Adobe Illustrator
• Basic video editing (mobile or desktop applications)