General Manager - FMCG

About the role

A growing FMCG company is looking for an experienced General Manager to lead its overall business operations, drive revenue growth, improve profitability and strengthen operational efficiency. The role suits someone with strong leadership experience in business strategy, sales, supply chain, financial management and organisational development.

Key responsibilities

• Business strategy and planning: set annual plans and priorities, identify new opportunities and market trends, and advise the CEO on performance.
• Sales and business development: lead sales to meet revenue, market share and distribution targets, build relationships with customers, distributors and suppliers, and drive profitability.
• Supply chain and operations: oversee procurement, inventory, warehousing, logistics and distribution, ensure product availability and timely delivery, and monitor losses and expiry.
• Financial management: lead budgeting and forecasting, monitor revenue, gross profit, expenses and cash flow, and enforce cost control.
• Leadership and HR: coach department heads, set targets, work with HR on recruitment, performance management and retention.
• Governance and risk: ensure compliance with Cambodian laws and regulations, maintain internal controls and manage operational, financial and compliance risks.
• Cross-functional coordination: run management meetings, prepare performance reports and make decisions within delegated authority.

Required profile

• Bachelor's degree in Business Administration, Management, Finance, Supply Chain or a related field; a Master's is an advantage.
• At least 8-10 years of business management experience with significant leadership responsibilities.
• Experience in trading, FMCG, beverage or distribution is preferred.
• Proven ability to lead cross-functional teams and achieve business targets.