Digital Marketing Planner & Strategist

About the role

The Digital Marketing Planner & Strategist will design and execute comprehensive marketing roadmaps for Samsonite Cambodia’s retail brands. The role combines strategic planning, budget management, KOL partnership, and visual merchandising to drive brand visibility and sales across multiple channels.

Key responsibilities

• Develop annual and quarterly marketing roadmaps aligned with corporate targets and product cycles.
• Prepare, monitor, and optimize quarterly and annual marketing budgets, ensuring data‑driven ROI tracking.
• Manage KOL onboarding, maintain rate‑card registers, and negotiate long‑term partnerships with agencies and mall operators.
• Audit and ensure retail visual merchandising standards are consistently applied across stores.

Required profile

• Proven experience in market planning, research, and designing promotional calendars.
• Strong communication skills for coordinating internal teams and external partners.
• Experience in event planning and in‑store activations integrated with digital campaigns.
• Bachelor’s degree in Marketing, Business, Communications or related field; English proficiency required, Khmer a plus.

Required skills

• Meta (Facebook) advertising platforms
• Google Ads and Google Analytics tools
• Social media platforms (e.g., Instagram, TikTok)
• Basic analytics and performance reporting
• KOL partnership management