Assistant Manager, Campaign Marketing

About the role

The Assistant Manager, Campaign Marketing will lead the planning, execution and optimisation of multi‑channel marketing campaigns. Working closely with Growth, Product, Creative and external partners, you will ensure campaigns meet business objectives and deliver measurable results.

Key responsibilities

• Design and launch end‑to‑end campaigns across in‑app, push, social, digital, POSM and offline activations.
• Define target audiences, offers, channels, timelines, KPIs and conduct pre‑launch checks.
• Monitor performance metrics such as conversion, acquisition, revenue, ROI/ROAS and cost per conversion; provide weekly and post‑campaign reports.
• Manage campaign budgets, track spend, evaluate ROI and coordinate with Finance for reconciliation.
• Collaborate with cross‑functional teams and external partners (banks, telcos, merchants, media) to align deliverables and approvals.
• Maintain SOPs, approval workflows and governance processes, driving continuous improvement.
• Assign tasks, coach the campaign team and oversee workload and performance.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 4–6+ years of experience in marketing, campaign management, growth or CRM.
• Proven track record of managing end‑to‑end marketing campaigns.
• Experience working with cross‑functional teams and handling campaign budgets.
• Background in Ride‑Hailing, E‑Commerce, FinTech, Delivery, Telco or digital platforms is a plus.

Required skills

• Advanced Excel / Google Sheets.
• PowerPoint.
• Power BI or similar reporting tools.
• CRM and marketing automation platforms.
• Campaign management platforms.
• Basic data analysis.