Team Lead, Content Marketing

About the role

The Content Marketing Team Lead will shape PassApp’s overall content strategy, drive creative direction and manage an influencer ecosystem to boost brand growth and campaign success for both customers and drivers.

Key responsibilities

• Develop and execute a comprehensive content strategy and monthly calendars across social and in‑app channels.
• Create tailored content that aligns with diverse marketing campaign objectives.
• Plan, execute and manage KOL campaigns while building a robust KOL database.
• Oversee copywriting for TikTok, YouTube, Facebook, in‑app platforms and ensure consistency with brand tone.
• Brief creative teams and external agencies for content production needs.
• Produce storytelling and UGC formats to increase community engagement.
• Provide regular performance reports and lead cross‑functional coordination.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• 2–4 years of experience in content marketing or social media.
• Strong copywriting and storytelling abilities.
• Experience leading and developing high‑performing teams.
• Excellent communication and ability to set KPIs and conduct performance reviews.

Required skills

• Proficiency with TikTok, Facebook and YouTube platforms.
• Knowledge of content performance metrics and analytics.