Senior Marketing Manager - Restaurant Operations

About the role

A Cambodia-based restaurant group is looking for a commercially driven Senior Marketing Manager to lead marketing strategy and accelerate business growth across its restaurant operations. The role drives brand awareness, customer acquisition, sales growth, digital marketing, delivery channel development and customer loyalty, working closely with Operations to increase traffic, transaction value, purchase frequency, market share and profitability.

Key responsibilities

• Develop annual and quarterly marketing plans aligned with revenue and profitability targets, and monitor sales performance with KPIs.
• Drive sales across dine-in, takeaway and delivery channels through campaigns and promotions, and partner with Operations to raise traffic, average transaction value and retention.
• Lead brand strategy, campaigns and creative development, ensuring consistent brand identity across channels.
• Run performance-driven digital campaigns on Meta, TikTok, Google, YouTube and other platforms, optimise funnels and track CAC, ROAS and online sales; manage digital agencies and partners.
• Manage commercial partnerships with Foodpanda, GrabFood and other delivery platforms, negotiate visibility and merchandising, and run delivery-specific campaigns.
• Build CRM and loyalty strategies, expand customer databases, segment customers and run email, SMS and mobile engagement campaigns.
• Develop local marketing initiatives, support restaurant openings and product launches, and build partnerships with schools, universities, corporations and community groups.
• Monitor competitors and market trends, maintain marketing dashboards and advise senior management.
• Lead and coach the marketing team, manage budgets and resources, and work with Operations and cross-functional teams.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 7-10 years of marketing experience, including at least 3 years in a senior leadership role.
• Proven experience in QSR, restaurant chains, FMCG, retail, food delivery or consumer brands.
• Demonstrated success in brand building, sales growth, digital marketing, customer acquisition and CRM.
• Experience managing marketing budgets, commercial partnerships, agencies and teams.

Required skills

• Meta Business Manager, Facebook, Instagram, TikTok, Google Ads and YouTube.
• Google Analytics (GA4), SEO, local search and digital performance marketing.
• CRM platforms, email marketing, customer segmentation and marketing automation.
• Analytical skills with Microsoft Excel, Power BI and performance reporting.