Senior Digital Marketing Specialist

About the role

The Senior Digital Marketing Specialist will design and execute annual and quarterly digital strategies that align with functional and business‑unit objectives. You will lead content planning, manage digital channels, and optimise paid campaigns, SEO and analytics to drive lead generation and brand awareness.

Key responsibilities

• Develop digital strategies, channel plans, content pillars and calendars in line with corporate and business‑unit goals.
• Lead content planning, copywriting and message development for social media, website and campaigns.
• Manage digital channels and website content to ensure timely, accurate, brand‑aligned communication.
• Plan, execute and optimise paid digital campaigns, audience targeting, lead‑generation activities and budget utilisation.
• Drive SEO initiatives, website and content improvements, and other digital projects.
• Define KPIs, analyse performance, prepare reports and recommend optimisation actions.
• Brief senior graphic designer and guide the Digital Marketing Specialist on execution and publishing.
• Partner with business‑unit stakeholders to ensure factual accuracy, approvals and regulatory compliance.
• Monitor competitors, platform trends and audience behaviour; recommend new formats and approaches.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Media or related field; digital certifications are a plus.
• Minimum 3 years of digital marketing/content experience, including at least 1 year in a senior, supervisory or lead capacity; B2B/corporate experience preferred.

Required skills

• Digital strategy and campaign planning.
• Content creation and copywriting.
• Social media management and CMS platforms.
• Meta (Facebook) and LinkedIn advertising.
• Search Engine Optimization (SEO).
• Google Analytics 4 and platform analytics.
• KPI definition, budgeting and performance reporting.
• Creative briefing and collaboration with design teams.