Sales Supervisor – Drive Team Performance & Market Growth

About the role

The Sales Supervisor will lead a sales team to achieve monthly, quarterly and annual targets while expanding market penetration. This role combines performance monitoring, strategic planning and strong customer relationship management to drive business growth.

Key responsibilities

• Achieve sales targets by motivating the team and implementing action plans.
• Monitor performance, analyse data and identify growth opportunities.
• Lead, coach and provide on‑the‑job training during field visits.
• Build and maintain relationships with key customers, distributors and retail outlets.
• Identify new business opportunities and resolve customer issues promptly.
• Plan and optimise sales routes and territory coverage.
• Coordinate with warehouse, logistics and trade‑marketing teams for distribution and promotions.
• Prepare regular sales reports, monitor KPIs and ensure compliance with company policies.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or a related field.
• 3–5 years of sales experience, including 1–2 years in a supervisory role.
• Experience in FMCG, retail, consumer goods or distribution is preferred.