Sales Manager – Wholesale & Deli Portfolio

About the role

The Sales Manager will lead the commercial strategy for PEACE BOOK CENTER’s omnichannel network, with a primary focus on growing the Deli stationery portfolio through wholesale distribution across Cambodia. The role combines deep data‑driven analysis, channel management and team leadership to maximise market share and profitability.

Key responsibilities

• Analyse historical sales, sell‑out data and regional demand to identify high‑performing and slow‑moving Deli SKUs.
• Develop precise, product‑level sales forecasts and align procurement to minimise stock‑outs and overstock.
• Manage and expand relationships with provincial wholesalers, traditional dealers and sub‑distributors nationwide.
• Design data‑backed wholesale pricing, bulk discount schemes and seasonal trade promotions for Deli products.
• Direct the B2B team to negotiate high‑margin supply contracts with schools, banks, multinational corporations and government agencies.
• Secure premium shelf space and manage partnerships with major supermarkets and hypermarkets (e.g., Aeon, Makro).
• Implement localized retail events, seasonal campaigns and visual merchandising to boost walk‑ins.
• Oversee digital sales performance across e‑commerce sites, delivery apps and social commerce platforms, launching online‑exclusive flash sales.
• Set, track and evaluate monthly and quarterly KPIs for each channel team and adjust strategies based on competitor intelligence.
• Align sales incentives and commission structures with overall growth objectives.

Required profile

• Highly analytical with proven ability to use deep data analytics for forecasting and inventory optimisation.
• Experience managing wholesale distribution and building relationships with provincial dealers.
• Track record of securing B2B contracts with large institutional customers.
• Demonstrated success in key‑account growth within modern trade environments.
• Capability to lead multi‑channel retail and online sales initiatives.
• Strong leadership in setting targets, monitoring competition and motivating sales teams.

Required skills