Marketing Officer

About the role

We are seeking a dynamic and results‑driven Marketing Officer to support the planning, development, and execution of our marketing strategies. The ideal candidate will play a key role in enhancing brand awareness, driving digital campaigns, and supporting lead generation efforts across multiple channels.

Key responsibilities

• Assist in the development and implementation of online and offline marketing plans and campaigns.
• Manage the company’s social media accounts, create content calendars, and monitor engagement.
• Coordinate with creative, content, and digital teams to produce marketing materials such as brochures, presentations, emails, and advertisements.
• Analyze marketing performance metrics and prepare regular reports to guide decision‑making.
• Support event planning and participation, including trade shows, booths, and product launches.
• Conduct market research, analyze consumer trends, competitor activities, and industry developments.
• Ensure brand consistency across all marketing and communication materials.
• Monitor and manage online reputation, including social listening and responding to digital feedback.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 2 years of experience in a marketing role.
• Strong understanding of digital marketing, social media platforms, and SEO/SEM.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively.

Required skills

• Google Analytics
• Meta Business Suite
• Mailchimp
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)