Marketing Manager

About the role

The Marketing Manager is a full-time, on-site role based in Phnom Penh, Cambodia. This role is responsible for developing and executing marketing strategies across the group’s brands in retail, food & beverage, and technology, ensuring alignment with business objectives and growth targets.

Key responsibilities

• Develop annual, quarterly, and monthly marketing strategies and plans aligned with business objectives.
• Lead integrated marketing campaigns across digital, social media, offline, in‑store, and promotional channels.
• Manage Facebook, TikTok, Instagram, YouTube, and other relevant platforms.
• Develop and oversee content, campaigns, promotions, videos, and customer engagement activities.
• Coordinate with Operations, Sales, HR, and other departments to ensure effective campaign execution.
• Conduct market research and monitor customer behaviour, competitor activities, and market trends.
• Develop marketing calendars and campaign budgets and ensure effective budget utilisation.
• Monitor campaign performance, customer engagement, sales impact, and ROI.
• Prepare monthly and quarterly marketing performance reports for management.
• Manage external agencies, media partners, designers, influencers, and other marketing vendors.
• Ensure consistent brand identity and communication across all business units and locations.
• Lead, coach, and develop the marketing team.
• Identify new marketing opportunities to increase customer traffic, sales, and brand visibility.

Required profile

• Strong skills in marketing strategy development, campaign planning, and brand management.
• Experience with digital marketing channels such as social media, SEO/SEM, email marketing, and content marketing.
• Ability to analyse market trends, customer insights, and performance metrics to inform decisions.
• Proficiency in project management, budgeting, and coordinating cross‑functional initiatives.
• Excellent written and verbal communication skills in English; Khmer language skills are an advantage.
• Proven experience in marketing roles within retail, food & beverage, or technology sectors.
• Bachelor’s degree in marketing, business, communications, or a related field; advanced qualifications are a plus.
• Demonstrated ability to lead teams, work collaboratively with stakeholders, and operate in a fast‑paced environment.
• Strong problem‑solving skills, creativity, and a data‑driven approach to decision‑making.

Required skills

• Facebook
• TikTok
• Instagram
• YouTube
• SEO/SEM
• Email marketing
• Content marketing